Shree Shuddh Desi | Legal Entity: Shri Shuddham Foods LLP

Jyoti Tyagi

Startup | Founder of Shree Shuddh Desi | Legal Entity: Shri Shuddham Foods LLP - "Swatyaiv Dhanam – Clean-Label, Traceable Indian Foods Rooted In Purity And Tradition."

Startup Stage : Growth Stage

G-76, I block, Gaur cascades, Rajnagar extension, , Uttar Pradesh, India - 201017

Elevator Pitch

Shree Shuddh Desi is a DPIIT-recognized, women-led clean-food startup restoring trust in traditional Indian foods. The brand produces 100% chemical-free, clean-label products with no refined sugar, palm oil, or refined flour, ensuring full traceability from farmers to consumers. With over 1,500 direct customers, 50+ channel partners, and presence in organic and institutional markets, it is preparing for nationwide marketplace launches and export readiness. The company also empowers clean-food entrepreneurs through white-label manufacturing and product consultancy, building a scalable, farmer-driven ecosystem.

Problem & Solution

Startups thrive by identifying real-world challenges and solving them with innovation. This section highlights the specific problem they address and the practical solution they’ve crafted to create meaningful impact and lasting value.

Problem
Problem

India’s packaged food market is filled with products containing chemicals, palm oil, refined sugar, and synthetic additives, with over 68% failing clean-label standards. Consumers struggle to find genuinely healthy, transparent options, and food startups face an even bigger challenge—there is no reliable ecosystem to source pure, chemical-free ingredients for creating honest products. Urban families, health-conscious individuals, and fitness-focused consumers also lack trustworthy, healthy gifting options, forcing them to choose between unhealthy or overpriced alternatives. This gap between consumer demand, startup needs, and market reality highlights the urgent need for authentic clean-label foods and an ecosystem that supports purity end-to-end.

Solution
Solution

Shree Shuddh Desi creates 100% clean-label, chemical-free foods made without refined sugar, palm oil, or refined flour. Every product is crafted in small batches with full traceability from farmers to families. Our multi-channel model includes D2C, 50+ channel partners, institutional buyers, healthy gifting, and pure-ingredient sourcing and white-label manufacturing for food startups. With strong repeat purchases and rising partner demand, we operate an asset-light, scalable handcrafted model through standardized recipes, SOP-driven batches, selective mechanization, and replicable small units. This ensures consistent quality, healthy contribution margins, positive unit economics, and a clear pathway to national and export expansion.

Market Opportunity & Competitive Edge

India’s clean-label and organic food market, growing at 20%+ CAGR, will exceed $30 billion by 2030, while the festive sweets and gifting segment adds a $12 billion opportunity. Driven by health-conscious consumers, this rapid expansion favors Shree Shuddh Desi’s women-led, farmer-integrated, clean-label model, uniquely positioned to capture this evolving market.

Vision & Roadmap

Every startup needs a clear direction. This section showcases their vision for the future and the roadmap that connects today’s actions with tomorrow’s goals — from near-term milestones to long-term impact.

Our Team

Every startup is powered by its people. This section introduces the team — founders, innovators, and professionals who bring diverse skills, creativity, and dedication to drive the vision forward and build solutions that create lasting impact.

Existing Investors

Strong partnerships fuel strong startups. This section highlights the investors who placed their trust in the startup’s vision and supported its journey. Their belief not only validates the idea but also provides confidence to grow further. With their backing, startups gain the resources, credibility, and strength needed to scale faster, aim higher, and create a lasting impact in the market.

Achievements

Every milestone reflects progress. This section highlights key achievements — awards, recognitions, product launches, partnerships, and growth milestones — each building credibility, validating the vision, and showcasing the startup’s journey of impact.

Picture Gallery

Pictures tell stories beyond words. This section captures moments that define the startup — team culture, events, product showcases, and milestones — offering a glimpse into their spirit, passion, and journey.

Your Ask to Community

Startups grow with the right support. This section highlights their ask from the community — funding, mentorship, partnerships, customers, or collaborations — making needs clear and inviting the right opportunities to fuel growth.

₹50 lakh seed capital to scale production, marketing, and export readiness

Distribution partnerships across retail, HORECA, FPCs, and export channels.

Strategic mentorship in compliance, supply chains, and brand scaling.

Business Metrics FAQs

Numbers speak louder than words. This section highlights the key business metrics — traction, revenue, users, customers, and milestones — showcasing real progress, validating the solution, and reflecting measurable impact in the market.

What is your current recurring revenue?

Estimated MRR: ₹3–4 lakh Estimated ARR: ₹36–48 lakh

What is your gross margin percentage?

Online B2C margin: 40-45%, Channel partner / Institutional margin: 25–35%

How much money do you burn each month?

₹125000

How much does it cost to acquire one customer?

Customer Acquisition Cost: ₹25

What is the average lifetime value of a customer?

Customer Lifetime Value: ₹3,000 (Target ₹4,500+)

How many active users do you have?

450 MAU

What percentage of users leave your platform?

6%

What percentage of users return and continue using your product?

40%

What percentage of leads/sign-ups convert into paying customers?

35-40%

How many paying customers or downloads do you have?

1550 paying customers

What is your growth rate?

25-30%

What % of your target market have you captured?

.005%

Legal & Compliance FAQs

Trust begins with compliance. This section answers key FAQs on legal and regulatory practices — from registration and licenses to filings and governance — ensuring startups build credibility, transparency, and sustainable growth with investors, customers, and partners.

Have you obtained GST registration for your Business?

09AEKFS8290Q1ZT

Is your startup recognized under the Startup India program?

2031-02-02

Is your business compliant with sector-specific licensing requirements?

FSSAI-12725052001038 ,MSME- UDYAM-UP-29-0077254

Have you filed a trademark application for your brand/logo?

Application No- 6360223

Do you have Active DIN allotted for all company directors?

0009051046,0009051047

Do you have Active DSC allotted for all company directors?

2027-12-16

Do you have a registered office address for your company?

Rented Office

Are your GST filings updated?

GST filed Sept 25 (Q2)

Up to which month have you filed your company’s PF returns?

August 25

Downloads

This section brings together the startup’s key documents — pitch deck, company profile, and product/service catalogue — ready to download and explore for a complete understanding of their vision, story, and offerings.