Startup | Founder of Kohli jewellers - Own Gold, Pay Monthly
Startup Stage : Validation Stage
R-1, Najar Bagh Colony, Behind PNB Bank, Panna, Madhya Pradesh, India - 488001
KAR Finance is transforming gold ownership for government-employed women by enabling the purchase of BIS hallmark jewellery through affordable monthly installments. Unlike traditional gold loans, we finance new jewellery purchases with salary-backed eligibility, simple verification, and flexible repayments. We are raising ₹50 Lakhs for 10% equity to scale operations, expand market reach, and accelerate customer acquisition.
Startups thrive by identifying real-world challenges and solving them with innovation. This section highlights the specific problem they address and the practical solution they’ve crafted to create meaningful impact and lasting value.
Gold ownership remains a challenge for many middle-class women due to high upfront costs and limited financing options. Traditional gold loans require existing jewellery as collateral, excluding first-time buyers. Lengthy approval processes, complex documentation, and lack of affordable payment solutions prevent salaried women from purchasing gold, despite viewing it as a trusted asset for wealth creation and financial security.
KAR Finance enables government-employed women to purchase BIS hallmark gold jewellery through affordable monthly installment plans. Using salary-backed eligibility, simplified verification, and flexible repayment options, the platform removes the need for existing gold collateral. By making gold ownership accessible and affordable, KAR Finance helps women build valuable assets while creating a trusted and scalable gold financing ecosystem across India.
India is the world's largest consumer of gold, with millions of salaried women purchasing jewellery for weddings, festivals, and wealth creation. The growing middle-class population, rising disposable incomes, and increasing demand for accessible financing create a significant market opportunity for KAR Finance.
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Raise Funding for 50 Lakhs in Exchange of 10% of Equity