Startup | Founder of Ellehome - Art of the Modern Home
Startup Stage : Validation Stage
04 , Jannat Bagh road , Transport nagar , Moradabad, , Uttar Pradesh, India - 244001
Metal World, through its consumer brand Ellehome, designs and manufactures premium metal-wood fusion kitchenware and home décor products for modern Indian households. By combining in-house manufacturing, innovative design, and superior craftsmanship, we deliver durable, designer-quality products at competitive prices. We are building a scalable D2C lifestyle brand positioned to capture India's rapidly growing demand for stylish and functional home solutions.
Startups thrive by identifying real-world challenges and solving them with innovation. This section highlights the specific problem they address and the practical solution they’ve crafted to create meaningful impact and lasting value.
India’s home décor market is split between cheap mass-produced products with poor durability and overpriced designer brands beyond the reach of most consumers. Urban households seeking stylish, functional décor often struggle to find products that combine premium aesthetics, quality craftsmanship, and fair pricing. At the same time, emerging decor brands face unreliable suppliers and inconsistent manufacturing, making it difficult to deliver distinctive, high-quality metal-wood products consistently.
Ellehome, the consumer brand of Metal World, solves this gap through vertically integrated in-house design and manufacturing. We create premium minimalist metal-wood fusion kitchenware, mirrors, and wall clocks that combine functionality, durability, and modern aesthetics. By controlling production end-to-end, we ensure designer-grade quality, consistent craftsmanship, and competitive pricing, delivering sophisticated home décor products directly to consumers across India through a scalable D2C brand.
India’s furniture and home décor market represents a massive $31.5 billion (₹2.6 lakh crore) opportunity. Rapid urbanization across Tier-I and Tier-II cities, rising disposable incomes, and increasing home improvement spending are driving strong demand, creating significant potential for Ellehome to capture a meaningful share of this expanding premium lifestyle market.
Every startup needs a clear direction. This section showcases their vision for the future and the roadmap that connects today’s actions with tomorrow’s goals — from near-term milestones to long-term impact.
Scale revenue to ₹1 crore monthly through B2C and B2B.
Expand product portfolio and strengthen nationwide distribution channels.
Launch flagship experience stores in major metropolitan cities.
Enter international markets through strategic partnerships and exports.
Build Ellehome into India's leading premium decor brand.
Every startup is powered by its people. This section introduces the team — founders, innovators, and professionals who bring diverse skills, creativity, and dedication to drive the vision forward and build solutions that create lasting impact.
Pictures tell stories beyond words. This section captures moments that define the startup — team culture, events, product showcases, and milestones — offering a glimpse into their spirit, passion, and journey.
Startups grow with the right support. This section highlights their ask from the community — funding, mentorship, partnerships, customers, or collaborations — making needs clear and inviting the right opportunities to fuel growth.
Seeking ₹50 Lakh in seed funding in exchange for 5% equity.
This section brings together the startup’s key documents — pitch deck, company profile, and product/service catalogue — ready to download and explore for a complete understanding of their vision, story, and offerings.